Why Is Pixar’s ‘UP’ Using Bait-and-Switch Advertising?
« 1 2View All » A week ago I wrote a post about how the Weinstein Company supposedly tampered with the trailer for The Road, in order to “help” the film – which is essentially a meditative look at the bond between a father and son traveling across the ruins of America – reach a (supposedly) wider audience. The post caused a tiny stir and even inspired a response post from Alex Billington over at First Showing, who claimed (echoing the sentiment of many readers) that I was crying foul about something that is by now a banal topic: Hollywood using bait-and-switch advertising to lure us into theaters under false pretenses. Well, this week I find myself “crying foul” about bait-and-switch advertising once again, this time in reference to a movie I actually saw and loved. I’m talking about Disney/Pixar’s wonderful new film, UP.
