Why is Penton Media, Inc. focusing this effort on the agriculture market?
Penton Media, Inc. is one of the leading business-to-business publishing companies in the United States. Penton Media, Inc.’s business began in the agriculture sector and our data and diverse advertising options have been a staple in the agriculture marketers’ toolkit for decades. Penton Media, Inc. recognized a need for quality data, delivered in a more sophisticated and technologically advanced manner. Additionally, Penton Media, Inc. stands alone in this marketplace through it’s significant relationships and partnerships to provide the best solutions and information for its clients. The outgrowth of this strategic insight is PrimeAG Marketing Information and the revolutionary PrimeAG BASE™ data set.