Why is Oral Fixation the ultimate impulse buy?
Glad you asked. Mints are something that you want impulsively. With a name like “Oral Fixation,” the impulsiveness of the buy reaches critical levels. People get them as gifts, to quit smoking, for a laugh, or just to stay fresh. If selling mints at the cash register weren’t profitable, Nieman Marcus, Victoria’s Secret, and Starbucks wouldn’t have done it.