Why is non-verbal communication important?
Basically, it is one of the key aspects of communication (and especially important in a high-context culture). It has multiple functions: • Used to repeat the verbal message (e.g. point in a direction while stating directions. • Often used to accent a verbal message. (e.g. verbal tone indicates the actual meaning of the specific words). • Often complement the verbal message but also may contradict. E.g.: a nod reinforces a positive message (among Americans); a “wink” may contradict a stated positive message. • Regulate interactions (non-verbal cues covey when the other person should speak or not speak). • May substitute for the verbal message (especially if it is blocked by noise, interruption, etc) — i.e. gestures (finger to lips to indicate need for quiet), facial expressions (i.e. a nod instead of a yes). Note the implications of the proverb: “Actions speak louder than words.” In essence, this underscores the importance of non-verbal communication. Non-verbal communication is especi
