Why is newspaper advertising more effective than radio advertising?
As people say, a picture says a thousand words. Usually the advertisement will contain a picture as well as words. Newspaper advertising is much more effective this way. For instance, the radio could describe a restaurant, but you never know exactly what it looks like or what it is like until you see it. Also, advertisements in the newspaper may have a limited space to use, but there is no limited time. Because it is on paper, you can always go back to the advertisement, whereas on the radio, once it finishes, you can’t go back to it.
