Why is newsobserver.com requiring registration to access the site?
The News & Observer moved to a registered site for a few reasons. Like many other publishers, we are collecting visitor information in order to gain the capability to deliver targeted news content as well as advertising content that is likely to be of interest to you. The more information we have about your interests and preferences, the better we can make decisions as to what additional news and services to provide. Our one-time registration process means you won’t have to remember your password every time you come to the site. With your registration, you’ll still get all of the excellent news and sports coverage you’ve come to expect from The News & Observer. Many of you may see this as an inconvenience, but we hope you’ll also see the benefits of creating a personalized information service that you can trust as an unbiased, professional news source covering your world. We also realize that Internet privacy is a real concern, but the information you share with us will not be sold or
