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Why is most conventional PR largely ineffective and does not create major hits? What needs to change?

April 26, 2017conventional create hits ineffective Largely Needs PR

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Why is most conventional PR largely ineffective and does not create major hits? What needs to change?

1 Answer

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10 Posted

The standard PR process was developed in the 80s when companies planned launches 9 months in advance, and technologies were more evolutionary. Today, technology changes significantly every few months. Products must be launched in 90 days and immediately gain market share — or they fail.