Why is mixshow radio important?
Mixshow is important because it’s the perfect way to expose an audience to new music. Most DJs are taught to sandwich new music between hits. Blending these records allows the audience to become familiar with new records. Do you work with mixtape DJs as well? I don’t work as closely with mixtape DJ’s as I would have in the past. Back in the day a mixtape DJ was equally as important as the mixshow DJ and the club DJ. Technology, which I consider the gift and the curse, has in my opinion devalued the strength of the mixtape DJ. Technology has made it all so easy that everyone is doing it; everyone can get the music for free on the Internet. There are no more gatekeepers. In the past, record labels and DJs were gatekeepers that steered the public to good music. Without the gatekeepers the public gets the good with the bad and they are desensitized. How has the Internet changed the overall value of radio promotions? It is now cheaper to get the music out. I can reach the world with a click
