Why is Mikes supporting breast cancer?
The fight against breast cancer is one that’s very personal to us at Mike’s. Our support of breast cancer research began in 2009 when Jacqueline S., a member of the Mike’s family since our founding, lost a long battle with the disease. We were just about to launch our new seasonal flavor – mike’s hard pink lemonade™ – and employees decided to make mike’s hard pink lemonade™ about more than just a new flavor. We decided to honor Jacqueline by making a $250,000 donation to The Breast Cancer Research Foundation and in 2010, we’re renewing our commitment to breast cancer research with an additional $250,000 donation to BCRF.
The fight against breast cancer is one that’s very personal to us at Mike’s. Our support of breast cancer research began in 2009 when Jacqueline S., a member of the Mike’s family since our founding, lost a long battle with the disease. We were just about to launch our new seasonal flavor – mike’s hard pink lemonade® – and employees decided to make mike’s hard pink lemonade® about more than just a new flavor. We decided to honor Jacqueline by making a $250,000 donation to The Breast Cancer Research Foundation and in 2010, we’re renewing our commitment to breast cancer research with an additional $250,000 donation to BCRF.
