Why is Managing Information as an Asset Important?
The consequences of ineffective enterprise data management can be costly – high operational costs, poor business decisions, damaged relationships, lost opportunities, and steep penalties for failure to comply with regulations. Bill Swanton, Vice President, Industrial Products, AMR Research, and Aaron Mahimainathan, Senior Director, Enterprise Solution Marketing for SAP tackle these pain points, and discuss the payoff of a strategic information management approach. • Information Management: SAP Customer Implementation Joe Young, Senior IT Manager at Lexmark, and Aaron Mahimainathan, Senior Director, Enterprise Solution Marketing for SAP discuss Lexmark’s heterogeneous IT landscape, and how SAP software supports the company’s innovative data management initiative.
