Why is managing content important?
As the volume and complexity of content that organizations have to deal with increase, finding ways to effectively manage that content is becoming a greater challenge. Additional challenges are the increase in the number of content contributors, many of whom may be non-technical, and the increasingly sophisticated demands of audiences. An organization’s many different audiences will require content in different contexts and formats, and in many cases with personalization. For each user of content to work most productively and be able to make business decisions effectively, they must have fast access to relevant, high-quality content. An organization can only ensure this by implementing a well-designed content strategy that optimizes how content is created, used and managed. Doing so enables users to work more efficiently and helps to deliver better ROI.
