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Why is Magners Called Bulmers in the Republic of Ireland?

April 26, 2017bulmers called magners Republic of Ireland

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Why is Magners Called Bulmers in the Republic of Ireland?

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Bulmers Ltd. manufacturers of both Bulmers and Magners, do not own the trade mark for Bulmers outside of the Republic of Ireland. The Magners name is derived from the name of local Clonmel man, William Magner, who in 1935 started cider production and founded the company which is today Bulmers of Clonmel. The Magners brand name was developed by Bulmers Ltd. in 1999 when the company decided to apply its outstandingly successful home market development strategy to a number of export markets. The Magners brand, which intentionally mirrors all the product and design characteristics of the Bulmers brand, was successfully test marketed in Spain, Germany and Northern Ireland and is now exported to 17 countries worldwide.