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Why is Macromedia advocating Macromedia MX for Rich Internet Application development?

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Why is Macromedia advocating Macromedia MX for Rich Internet Application development?

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Rich Internet Applications extend the web without replacing it, enabling the development of applications that offer significantly more intuitive, responsive, and effective user experiences. By using a ubiquitous rich client Macromedia Flash Player that runs in browsers and on devices, and an open n-tier application architecture, Rich Internet Applications enable more-complex user interfaces, two-way communications, and high-performance business applications that can be delivered with existing network and enterprise infrastructure. Rich Internet Applications not only increase website functionality, but also reduce overall operational costs by lowering bandwidth usage. This is achieved by reducing page requests and compressing data transfer, and by lightening the server load by moving processing to the client. Learn more about Macromedia MX.

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