Why is location intelligence important and how does it help customers gain a competitive market advantage?
In today’s competitive business environment, organizations are under constant competitive pressure to acquire and retain customers, reduce costs and improve operating efficiencies. Applying MapInfo’s location-based solutions and technology to core business applications is an increasingly important way to gain better intelligence about assets, customers, citizens, operations and markets. A significant portion of an organization’s data has a location component, such as an address, area code or postal code. By maximizing the use of location components in their data, MapInfo customers are able to make insightful decisions by seeing and analyzing patterns, relationships and trends not easily recognized with conventional analysis and reporting methods. Q. What value proposition do you offer the communications industry through your location information services and solutions? MapInfo provides communications companies with location-based solutions that enable them to track, manage and maintain
