Why is localization necessary in Japan?
Japan is a country of diverse culture and language. Any company new to Japan has to overcome a lot of problems, the language factor being one. Other common problems faced are the complex consumption habits of Japanese consumers, the impact of cultural beliefs and superstitions on the growth of the business and the fact that Japan is one of the most expensive markets in the world. Due to all these and many more reasons localization becomes inevitable for most of the new entrants in the Japanese market.
