Why is LISTERINE® AGENT COOL BLUE® being reintroduced? How long was it initially on the market?
LISTERINE® AGENT COOL BLUE® initially launched in July 2006 and was available on shelves until April 2007. The makers of LISTERINE® Antiseptic reintroduced the product in September 2008 with an enhanced preservation system. The new formula has undergone rigorous quality testing to meet the highest standards aligned with J&J quality assurance and FDA guidelines.
