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Why is Kodak providing paper in the less expensive ream-sized packages?

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Why is Kodak providing paper in the less expensive ream-sized packages?

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Ream-sized packaging is another example of Kodak carrying its photographic message across the entire range of inkjet papers, priced from pennies per sheet to 83 cents per sheet. • Why would a consumer use Kodak Bright White Inkjet Paper instead of plain “copier” paper? Consumers choose Kodak Bright White Inkjet Paper over plain copier paper because of superior image quality. Bright White Inkjet Paper does not have the dingy, off-white utility grade paper effects, and the fluorescent properties of the Bright White Inkjet Paper and the high contrast between the ink and the paper make a noticeable difference. For information about brightness testing, see TIB4286 , Measuring Brightness on Kodak Bright White Paper.

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