Why is knowledge valuable?
In today’s fast-paced society, an entity’s knowledge base is quickly becoming it’s only sustainable competitive advantage. As such, this resource must be protected, cultivated and shared among entity members. Until recently, companies could succeed based upon the individual knowledge of a handful of strategically positioned individuals. However, when competitors promise more knowledge as part of their services, the competition is over. Why? Because organizational knowledge does not replace individual knowledge; it complements individual knowledge, making it stronger and broader. Thus, the full utilization of an entity’s knowledge base, coupled with the potential of individual skills, competencies, thoughts, innovations and ideas will enable a company to compete more effectively in the future.
