Why is Keyword or Keyphrase selection so important?
One of the most important aspects of optimizing a website is determining which keywords or keyphrases to utilize. Keyphrase selection allows you to promote and sell your most profitable products and services. It is a collaborative process between our client and X-Factor’s web marketing consultants. One of the key factors in this process is to be creative and select phrases that a potential customer would use when searching for your product or service. X-Factor’s team analyzes various keyword options and assists in the selection of final keyword phrases based on competition and search volume.
