Why Is Kevin Martin Advertising The DTV Switch On Dish Network?
Last week, we noted that the GAO was concerned that the FCC didn’t have plans in place to educate consumers about the switch from analog TV to digital TV, set to take place in February of 2009. Kevin Martin and the FCC shot back that the GAO was incorrect, and it has an education campaign well planned out. It would appear that’s true, but that campaign is already raising some controversy. Reader MaxB312 writes in to point us to a Public Service Announcement that Martin himself filmed for Dish Network: As the summary of the video makes clear, some people are interpreting this commercial to be a sly way of suggesting that those who have analog TV should just sign up for Dish rather than getting a converter. Martin makes it clear that Dish Network subscribers have nothing to worry about, since this only impacts free over-the-air (FOTA) TV, and then says “but if your TV has rabbit ears or a rooftop antenna, you’ll need a satellite box or a converter box.” The problem is that you really onl