Why is Kevin Black Using a Talent Contest to Find New Artists?
It all started with a question. “How many people don’t get heard or seen at these huge talent contest because the voting stopped before their numbers got called?”. By our best estimates, over 1,000,000 people didn’t get their voices heard during last year’s talent competitions. Talent competitions like American Idol and America’s Got Talent, among others, have revealed the amazing depth of hidden musical talent today. Having worked in the traditional confines of record labels for so many years, Kevin Black wants to break out of the narrow A & R protocol that continues to operate in most label offices today and search the country for the next exciting new artist that might not otherwise come to the attention of the music world. The compelling part of a talent contest for Black is the synergy between the business side and the artistic side of music. Talent contests are unique in bringing together these sometime conflicting sides of the business in the mutual goal of working together to f