Why is Jonathan so excited about the CSM idea?
“The whole idea of a CSM really strikes me because I prefer developing relationships to collecting fans. An ongoing connection with a group of people who are really listening is, to me, much more satisfying than a lot of sales to people who are doing the in thing. I also see great value in having a group of people supporting me in my work who are committed long term (not just based on how marketable my last project was). Of course this doesn’t mean I’m good friends with all the CSM members, but it does mean they will have a sense of what I’m about and where I’m going that the average music consumer or fan wouldn’t. We will work at ways for me to hear this group’s feedback and perspective as well.
