Why is Jennings so infatuated with stickers?
Small stickers are cool, but not real advertising. Big stickers are real advertising. Wherever the car goes, they’re seen. When a DZ signs on, I ship out enough stickers to deck out the back windows of ten cars. I’ve sent over 500 of these stickers to DZs across the US. I’m betting on stickers because they target the DZ’s exact market area. Advertising begins the moment the stickers are applied, and they last for years. The way I see it, a slot on skydive.com is $100 per month. One tandem a month would about cover the cost. The stickers will do better than that. Just seeing “skydive.com” is remembering it. No other URL has this kind of potential.
