Why is it the higher the cacao content, the better the quality chocolate?
Higher cacao content reduces the amount of sugar so this in itself equals higher quality. However, higher cacao content does not necessarily imply better chocolate. Chocolate such as Terra Nostra Organic needs high cacao content PLUS high quality cacao beans, proper roasting, long conching and added cocoa butter as no soy lecithin is added. This is what makes a high quality chocolate.
