Why is it that Universal tends to keep away from popular Hindi film music?
There are two or three reasons for this. Since we are primarily an international company international music forms our bread and butter. For the last 3 years we have stepped on the gas as far as international music is concerned and with very good results. Earlier India was only exposed to international artistes like ABBA, Bee Gees and Bryan Adams, which were regular bestsellers. In the last few years we have also exposed India to artistes such as Akon or Maroon 5 and other new age artistes. So as Indian audiences seek more international music these artistes also become more meaningful in the Indian context. We have seen that the significance of these international artistes in the Indian market has increased. From a business perspective, the market for domestic music has really been sullied or muddied. There are just too many players in this space and each player is outbidding the other in terms of acquiring rights and out-maneuvering the other in terms of lowering the prices both of wh
