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Why is it that the Memory card formatted size and advertised size can be sometimes different?

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Why is it that the Memory card formatted size and advertised size can be sometimes different?

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When you format a memory card, the size indicated by your device or PC may appear smaller than the advertised capacity of the memory card. Computer Operating Systems commonly define 1 Megabyte (MB) as 1,024 Kilobytes (KB). Flash Memory Card Manufacturers commonly define 1 Megabyte (MB) as 1000 Kilobytes (KB). Therefore, a memory card with an advertised capacity of 128MB may show a smaller formatted size on a PC. This is standard for all memory cards.

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