Why is it that Forestle saves 0,1m² per search, though money is only earned from clicks on advertisements?
Indeed Forestle only earns money if click on advertisements while searching the web. On average Forestle still is able to save 0.1 m² of rainforest with each search, because about 5% of the searches result into a click on an advertisement. An example: An average user conducts about 1,000 searches every year at Forestle. In the cause of the year he clicks about 50 times on advertisements. These 50 clicks generate an income which is sufficient to protect 100 m² of rainforest. Thus one search protects on average 0.1 m² of rainforest.
