Why is it so important to implement authentication technologies for protecting pharmaceutical products and their packaging?
MD. The most important reason is consumer protection. If the problem of counterfeit drugs is allowed to grow then patient safety will be jeopardised further and public trust in the drug industry will be eroded. Secondly, forward-thinking drug companies view this as an investment in revenue protection. I am convinced that the return on investment is positive, across the whole corporation and in the longer term. However, the financial benefit of authentication technologies is generally felt in the sales organisation, whereas the implementation cost is felt on the manufacturing side, so this message sometimes gets lost. Thirdly, in the current unclear legislative climate, those companies who firmly take the initiative are likely to have a big influence on government and regulatory standards. This is preferable to having unworkable control measures imposed from outside, perhaps in the wake of a tragedy associated with counterfeit drugs. CL. Pharmaceutical products have to be protected via
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