Why is it so important to combine analytics with optimization efforts within a software platform?
Because when you can pull together analytics, automation, and action, you improve the performance of each: • Analytics -You ensure that your analytics are targeted to the activities you perform and will directly benefit your optimization process. Additionally, you can apply rules that allow you to automate the analysis of data; so that you’ll be delivered real time, customized reporting that you can act on. • Automation – Automation without the benefit of information has the capacity to do as much harm as good to your advertising campaigns. Leveraging analytic insights you deem particularly relevant to your campaigns in the automation of processes makes your automation that much more efficient. • & Action – The power of advertising via the Web is that interaction with your site is incredibly trackable. You can use this fact to ensure that the actions you take are informed and help you achieve your goals. Thus, the actalytics platform whole is greater than the sum of its parts.
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