Why is it so important for marketers to assist consumers with product choices at store level?
MP: Unilever is in the business of driving category expansion. Increasing category relevance and involvement for consumers helps us and our retail partners to drive growth. The key to success is finding those convergence points between our business, and our customers’ and consumers’ needs. Consumers want to have healthier options, and healthy eating starts with shopping for healthier groceries. As marketers, we are delivering healthier options for our retail partners’ shelves in a simple way that helps make the healthier choice easier for consumers.
