Why is it so difficult to compare prices of tyres?
It will probably not have escaped your notice that retail tyre prices vary widely. There are many reasons for this. Firstly tyre prices (particularly online prices) change daily as they are subject to changes in wholesale prices, exchange rate fluctuations etc. Prices can also vary on a regional basis due to the activities and flexibility of regional independents. Indeed prices can often be flexible locally. In general it should be stated that price transparency on a national basis is not considered by most tyre dealers to be in their interests, as a lack of transparency helps them maintain higher price levels.
