Why is it so challenging to engage Baby Boomer volunteers?
JFF: The book opens with an overview of research and trends in Boomer engagement. A needs assessment tool and guidelines for establishing a staff and volunteer task force to shepherd the process of creating a culture of volunteer engagement are provided. Each subsequent chapter outlines another step in the process of organizational change including: developing the work plan; creating high impact opportunities; cultivating volunteers; analyzing Boomer motivation; finding the fit; and nurturing the relationship. The book culminates with a process for sustainable innovation. The book offers a hands-on approach and includes 14 downloadable interactive worksheets.
