Why is it often smarter to outsource appointment setting activity?
Your organisation may not have an organised system of lead generation necessary for consistent sales growth. The proposed appointment setting program is designed not to replace, but to compliment Word Of Mouth (WOM) and Relationship Marketing (RM). Appointment setting proactively finds opportunities in specified target areas, WOM/RM waits for opportunities to arise from untargeted areas. Your organisation consultants may not have the time or inclination to explore sales opportunities and consistently set sales appointments. It is presumably not cost effective for your organisation consultants to be engaged in lower level sales duties (pre first meeting sales activity). Your organisation staff are likely to not have the same level of experience in negotiating meetings on the phone. Your organisation consultants are positioned more professionally when they do not set their own sales appointments. As we are contractors and not employees, you do not bear expenses such as annual leave, sick
