Why is it necessary to have an exclusive contract with Steve Marsel Stock?
A rights-managed license grants the buyer the right to publish an image according to a specified set of terms. These terms include circulation, print run, medium, geographical location, image size and the length of use. Occasionally buyers request exclusivity – the exclusive right to use an image for a specified amount of time. The buyer pays an additional fee for this exclusive right and that fee varies dependant upon what industries the customer purchases exclusivity to. Steve Marsel Stock must be able to guarantee to the buyer that the image or images they have purchased this exclusive right to use, will not be sold again within any of the specified industry or industries they have purchased exclusivity to. The sale of use for an image made outside of Steve Marsel Stock leaves the Photographer AND Steve Marsel Stock exposed to possible litigation for breach of contract through the loss of exclusivity.
