Why is it important to reach the Tijuana audience as well as San Diego?
Because there are over 2 million people in Tijuana. The San Diego-Tijuana border crossing is the busiest in the world with over 56 million crossings every year—that’s over 150,000 a day. And they spend money—Tijuanans spend over $2.5 billion a year—more than $6.8 million a day—in San Diego. CPM (cost per thousand) for an ad campaign should include the Tijuana population not just the San Diego population.
