Why is it important to protect the Olympic and Paralympic Symbols?
Any illegal use of the Olympic and Paralympic symbols will impair not only the Games organisation process, but also the reputation and legacy of the Olympic and Paralympic Games. The Russian Federation Government has an agreement with the Sochi 2014 Organising Committee whereby the former will provide one quarter of the Committee s budget. The Organising Committee is responsible for generating the remaining 75% through the marketing opportunities associated with the Olympic and Paralympic Games. The proceeds from broadcast, marketing sponsors, licensing and ticketing will be significantly larger than the amounts currently stated in the budget document. A total of 60% of the Committee?s profit will be spent on developing sports in Russia, another 20% will meet the needs of the International Olympic Committee, with the remaining 20% to be used by the Olympic Committee of Russia. This profit utilisation pattern is valid only on the condition that the Olympic and Paralympic symbols are use
