Why is it important to maintain the integrity of the IEEE Master Brand?
Careful and comprehensive use of the IEEE Master Brand will: • give IEEE a consistent global identity worldwide; • ensure that IEEE organizations, products, services and print and electronic materials will be immediately identified with IEEE; • enhance the IEEE name and reputation of technical excellence and help introduce IEEE to potential members and customers; • enhance the credibility of publications, events and activities; • protect the IEEE name and brand from trademark and infringement.
