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Why is it important to know the difference between contact and proximity deactivation?

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Why is it important to know the difference between contact and proximity deactivation?

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As more retailers require manufacturers to move from Phase I to Phase II, the type of deactivation becomes an important issue. A contact deactivation unit cannot deactivate a label that has been placed inside thick corrugation. However, it can deactivate through clamshell and folding carton packaging.

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