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Why is it important to convey brand identity in a broadcast industry with multiple channels?

April 26, 2017Advertising brand broadcast Business convey Finance identity Marketing

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Why is it important to convey brand identity in a broadcast industry with multiple channels?

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Brand identity is about image, trust and credibility. If a company wants to advertise in the broadcast industry (television), they want to align their advertising dollars with a broadcaster that stands for something that they identify with: family entertainment; history; news; sports; etc. For example, if you’re selling beer you would likely want the television brand that aligns with sports and news.