Why is it important for senior management to have a clearly defined communication strategy?
No company can compete in the Information Age unless it reflects upon its own communication practices. If you develop a well-defined communication strategy, you can link your corporate goals to your way of knowing and interacting with the world as a business. The relative success of one business over another is in large part attributable to the communication strategies it chooses to implement. This is why many investment professionals choose to buy the management team of a company rather than the product; they want to know that the communication strategy internal to the corporation is aligned with their business goals. What are the dangers of poor communication in business? The goal of a CEO is to create a coherent vision of a company that articulates a mission that matches what it is doing. Otherwise, you say one thing while doing another, and people don’t trust you. This is one reason why many corporate reorganizations and mergers fail. You can’t just make a structural change and exp
Related Questions
- Does McGuff Pharmaceuticals provide adequate support and a defined approach to program management and communication with clients?
- Why is it important for senior management to have a clearly defined communication strategy?
- Once defined, would senior management have a reason to alter or change its assessment area?
