Why is it important for local companies to generate leads on their own website?
More leads equal more opportunities to make money. You miss 100% of the shots you don’t take. This is a numbers game. You need more leads and a better conversion ratio in order to make more money. Also, when you buy a lead, you’re paying a third-party lead provider to grow their business. We’re interested in building our brand, not the brand of third-party lead providers. We realize this takes time, but it’s a sustainable business model and it’s an investment worth making.
