Why is it important for companies today to take a proactive stance regarding environmental issues?
The case is getting easier daily. Since the book’s release, oil prices have doubled, and commodity prices have continued to double and at times, triple. Being proactive is a vital competitive force. The quicker you adopt environmental initiatives, reduce your carbon footprint, and market to customers, the quicker you’ll enjoy a competitive advantage. Today’s environmental movement is a lead or fall behind experience. There’s no choice anymore. How can companies avoid being accused of greenwashing, rendering their environmental actions disingenuous? The easiest way is to speak the truth. It sounds obvious but it’s not always done. Find quick, measurable environmental wins. Have the metrics available and communicate them in a clear, user-friendly way. More companies are adopting the Apollo 13 Principle, “Failure is not an Option.” Could you elaborate? It’s a critical mindset and a tough thing to achieve. Bigger companies do have an advantage to apply a more structured environmental initi
