Why is it good to trade links, for example, real estate link exchange?
The main reason is to drive traffic to your site. When used correctly link exchanges can increase your number of visitors by the thousands. And, unlike advertising or cost-per-click systems like Google and Overture, over time your investment returns in linking will increase over time. There are three main effects of having a lot of links to your site. 1. People will see the link to your site and click on it while browsing through your link partner’s web site. 2. Search engines will rank your site higher if you have high link popularity. This means that your site will show up closer to the top and not on the bottom of the search results. 3. Many search engines use what is called “Spiders” or “Bots” to crawl the web and index new and updated web sites. If your site does not exist in the search engines; for example that means that google.com they have not indexed your site yet. The “Spiders” will more easily and more often crawl your web site if a link to it is placed all over the Interne
