Why is it better to use Carrier Route Geosets from maps instead of manually targeting areas?
The old way of targeting by carrier route involved a laborious method of finding address ranges in a USPS publication, looking of the carrier routes therein, then moving to the next address range, street by street. Thanks to mapping – this process is so much easier. Here’s why: • Speed, speed, speed. Time is money as they say and obtaining a carrier route geoset is much faster than spending your time and your clients’ money having you peer through large tomes of street addresses and postal carrier routes to determine which areas to target. Maponics can quickly and easily create a map and/or accompanying carrier route geoset based on the income ranges, age ranges, or other demographics of an area in the time that it would take a person doing the old method just to locate the names of the streets in that area. • Using a carrier route geoset associated with a map allows for easier and more accurate (due to current street and postal data) radius mailings (customers who want to mail to peop
