Why is it better to buy fruit and veg that’s in season over imported produce?
The most obvious answer is flavour. Local, seasonal food tastes far superior to the fruit and vegetables that have been picked long before they have had a chance to develop any flavour, just so they could travel thousands of miles. Take tomatoes, for example. They always seem to taste better when you’re on holiday in the Mediterranean. The reason is that Mediterranean tomatoes are allowed to ripen on the vine and are generally served on the day of picking. The under-ripe, out-of-season tomatoes that we have in UK supermarkets have come all the way from South America, so it is no wonder that they taste of nothing. The distance a particular food has to travel to reach our plate is commonly referred to as food miles. More transportation simply means higher emissions which contribute to climate change – something that affects us all. Hence, locally produced food is not only more nutritious, it helps to preserve our environment. iles to grace our supermarket shelves.
