Why is it an effective sales tool to list my advertisement on a site with other Tropical Fish sellers?
• There is a marketing theory called “radiation selling”. Simply put, it means that the intent to purchase one item may “radiate” towards purchasing others. It is the same reason why “Supermarkets” put their milk or eggs in the back of the store. The potential customer has to walk through other products like bread, cereal and peanut butter and the chances of an additional purchase are increased. People who visit this site may come with the intent of finding information on foods and may discover through looking or searching that they have found another site for Tropical Fish Books, Equipment or Livestock.
