Why is internationalisation so important for universities today?
Internationalisation is no longer an option for many institutions but an economic necessity, underpinning strategic plans and protecting financial stability. More than 30 UK universities and many around the world have formed partnerships with private sector organisations to establish pathway education facilities in this fast-growing trend. In addition to the growing number of students who want to study at an overseas university for the duration of their programme, student mobility will become a key driver in the growth of the international market, with students increasingly choosing multiple locations for their studies. These market developments have increased competition for market share between universities in the UK, USA, Australia and countries of origin. University brands must be built overseas and a focus on delivering a world-class student experience will make the difference between success and failure in international markets.
