Why is Ingram Micro changing the way it sells products and services?
Ingram Micro has made a considerable investment to understand our customers’ needs and to find out how they prefer to do business with us. We know that each business has its own distinct set of needs and requires different services and levels of support to be successful. Other distributors continue to build a number of hidden service costs into their purchase price for products — whether or not the services are needed by customers. Some customers do not want every service. Choice Advantage allows our customers to choose the services they most want to buy, without incurring the cost of services they don’t want.
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