Why Is Information Architecture So Important?
Well, a very organized site that’s very easy to navigate will be pleasing to your visitors and help them become customers. From an SEO (define) perspective, a site that’s well thought out from the beginning will likely adhere to SEO best practices. The benefits are usability and a higher ranking. Suffice it to say that taking the time up front to design correctly will serve you well in the long run. To learn more about usability tips, see this article. A Good Foundation Let’s start by looking at the foundation. Domain names help to communicate important information to users and to search engines. Picking a domain name that topically fits the theme of your website is foundational. It helps your users feel they have an understanding of what your site is about. It’s good to try and keep it short and to the point which will help make the domain memorable. The key here is starting with a topic in which to build that can contain all of the sections and categories that will come underneath it
