Why is Imagine Foods Company Using a Mystery Ingredient in their Rice Milk?
I wish I could give you their official answer on this, but like so many companies, they don’t respond to questions about ‘natural flavors’. They don’t want to try to explain themselves, so it was necessary for us to do some sleuthing by ourselves. If a representative from Imagine Foods reads this and would like to comment here at Tangergreen, we’d all be eager to hear what you’ve got to say, and it would certainly be the smart thing to do in terms of your customer relations. We went to the local market and checked out 4 types of Rice Dream Rice Milk – Vanilla, Vanilla Enriched, Original and Orignal Enriched. Bingo! It’s the Vanilla-flavored Rice Milk that contains the suspicious ‘natural flavor’. Our guess is that Imagine Foods doesn’t want to spend the money to put enough real vanilla in their milk to make it taste like vanilla to you. Vanilla is a somewhat expensive extract, so we would guess that Imagine Foods is cutting corners by putting some minute amount of actual vanilla in thi
